What Google Wants ? A Modern approach to SEO – A Controversial Article

Modern Approaches to SEO – Get to know what Google wants

Keyword research is still useful for example but we now know that Google doesn’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name.

It’s also worth noting that Google looks for keywords in specific places in your content and gives those extra-value. Google will consider it a strong sign if your keywords are used in your headers, or in the first paragraph of your content. Google also looks for synonyms though and related language – which is something that we’ll discuss more in future.

And Google no longer cares how many links you can get – it cares far more about how high quality those links are. If your links are from lots of highly trusted websites, then you’ll find it does great things for your ranking.
Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. And Google is now looking at social sharing signs. If you have lots of ‘+1s’ from Google+ for example, then this can have a large positive impact.

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google‘s customer! Google‘s customer is the end user who searches for a key phrase because they want to get relevant information or find the answer to a question.