Master Diploma in Internet Marketing
Total Module 1- 75

Module 1 : SEO Search Engine Optimz

  • On-Page Optimization
  • Keyword Research
  • Sitemap, Robots …etc.
  • Off-Page Optimization
  • Directory Submission
  • Article / Press Submission
  • ORM Online Reputation Management

Module 2 : Social Media Marketing

  • Facebook Marketing
  • Facebook Analytics
  • Mobile App Marketing
  • Linkedin Advertisements
  • Twitter Marketing, Ads..etc.
  • YouTube Adv, Mktg, Campaigns
  • YouTube Analytics
  • Pinterest

Module 3 : Google ADWORDS

  • PPC Traning & Setup PPC Campaign
  • Search Network & Display Network Campaign
  • What is Keyword research ?
  • Create effective AD Groups
  • What is imp of Landing page & Bidding
  • Merchandising Products
  • Importance of Quality Score
  • Campaign Performance report
  • Google Certification Exam Guidance

1 Year MDIM Counselling Video

1 Year: Explaining What is Digital Marketing

How does "2 Months Internship" help?

Module 4 : Advanced Adwords MCC

MCC, Linking existing AdWords with MCC, CAMPAIGN PERFORMANCE REPORTS. Large advertisers with more than one AdWords account, Third parties such as: Agencies, Search engine marketers (SEMs), Automated bid managers (ABMs) HOW TO CREATE A MANAGER ACCOUNT, HOW TO LINK & UNLINK TO AN ADWORDS ACCOUNT OR MANAGER ACCOUNT. Inviting users to your account, Managing account access levels, Managing your account structure, Creating an optional login AdWords account.

Module 5 : Remarketing/Conversion

Standard remarketing: Show ads to your past visitors, Display Network websites and use Display Network apps. Dynamic remarketing: Boost your results with DYNAMIC REMARKETING, Remarketing for mobile apps, Remarketing lists for search ads, Video Remarketing. HOW CONVERSION TRACKING works Website actions: Purchases, sign-ups, and other actions that customers, complete on your website. Phone calls: Calls directly from your ads, App installs and in-app actions .. etc.

Module 6 : Google Analytics

  • Web Analytics
  • Reports & Interface
  • Auto Emailing Report
  • Advertising Analytics
  • Webmaster Tools Analytics
  • Conversion Tracking
  • Goals
  • Calculating ROI
  • Custom Reporting

Module 7 : Mobile Marketing

MOBILE MARKETING industry is booming. Specific, Measurable, Achievable, Realistic and Timely. PPC is largely results driven, making clear goal setting and documentation mission critical. Adwords mobile marketing and PPC strategy must align with your greater business goals. A few examples of PPC goals are increasing clicks to your website, improving click conversions. Marketing on Mobile apps is a very important marketing tool that you are taught. You learn to market on android as well as IOS platform .

Module 8 : Google AdSense

Google AdSense – Monetization Google AdSense Why is the internet biggest source of information? Do you think that people just publish a blog or provide piece of information for nothing? A platform by Google through WHICH YOU CAN EARN MONEY BY PLACING ADS ON YOUR BLOG/WEBSITE. LEARN TO MAKE MONEY VIA ADS with GOOGLE ADSENSE

Module 9 : Email Marketing

EMAIL MARKETING Electronic marketing is directly marketing a commercial message to a group of people using email. Create Attractive & Creative Newsletters with Various Themes. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Module 10 : ORM Online Reputation Mg

ORM – stands for ONLINE REPUTATION MANAGEMENT : ORM basically influences the reputation of an individual’s or business’s. The advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. You learn how to remove and over lap the negative complaints or using SEO tactics to influence results and much more

Module 11 : Google Webmaster Tools

  • Search Console
  • What is Webmaster Tools
  • Site working on Search Console
  • Refine personal and site settings
  • Manage and monitor your site
  • Search Traffic
  • Google Index
  • Crawl & Fetching your site
  • Submitting your verification code
  • Testing Robot.txt & Sitemaps
  • Security – Check for errors

Module 12 : Digital Marketing Strategies

  • How to Start a Digital Marketing Agency
  • Where do I get my clients from, places and areas to look for ?
  • Approach and Strategies to Convert your prospective clients
  • How to Pitch to your clients, prove Digital Marketing is superior
  • Target Oriented Marketing – Impress with Analytics
  • Business Extensions with Upsell & Selling multiple products

Module 13 : Content Marketing Infographic

CONTENT MARKETING with INFOGRAPHCIS: Infographics are a visually compelling communication medium that done well can communicate complex data ! Why Infographics for your Content Marketing Strategy ? Cause most of the Infographics tend to get viral and help in search engine ranking . An Infographic that is linked and compelling by its nature will drive traffic to your website and blog as people “share” & “click”.

Module 14 : Affiliate Marketing

  • Get paid for Leads
  • Bring Potential customers
  • Google Adsense
  • Being Flipkart, Amazon affiliates
  • Setting up Monetization
  • Adding Affiliate to your website/blog
  • Make money online

Module 15: Create WordPress Website

  • Personalize your brand & Customize your site
  • Have control over the look and feel of your website
  • Change its layout, colors, and content
  • No design skills needed, Choose from hundreds of gorgeous website templates
  • Create Professional Responsive & Mobile Website.

Module 16 : Freelancing

  • Freelancing website, Best Practices
  • Registering on Freelancing Websites
  • Applying for Online Jobs
  • Forum promotions, Accepting Payments

Module 17 : Creating a BLOG

  • Steps to Blog Marketing Success
  • Create your Blog – Focus on your Business Details
  • Customize your Blog – Be professional
  • Create the about page – So people may trust you
  • Posting – Getting the word out. Marketing tools – Using them

Module 18. Webinar Marketing

  • Webinar Marketing & Benefits
  • Logistics, Direct Interaction
  • Launch feedbacks, Webinar Platforms
  • Webinar Tools & Services
  • Guidelines to Successful Webinar
  • Advantages of Webinar Marketing

Module 19. Media Buying & Selling

Media Buying & Optimization. Programmatic Media Buying & service providers. Media buying campaigns with Steps.

Module 20. Landing Page Techq

  • Acquiring Stunning Landing Pages
  • WordPress Themes
  • CTA Placement & Optimization.etc.

Module 21. Lead Generation

  • How to Create your ‘Bribe’ Offer
  • How to Create a High Converting Page
  • Joining Give Away Events
  • Adding your Offer to Thank You Page
  • Ad Swaps – from third party sites

Module 22. "Gold" DIGITAL SUBSCRIPTION

Access to Online Digital Library “GOLD” 3 Month Subscription. Online Videos to learn WhatsApp, E-commerce, Snapchat, etc

Module 23. Design Graphics

Graphics effectively communicate visual presentations for information. Learn to Create Graphics for clients & social media.

Module 24. Professional Video Creation

Make Beautiful Video, Online, easily. How to make travel movies, wedding movies, promo ads, professional quality videos.

Module 25 : Extra Training Bonus I & II

#1 TOOL SOCIAL MEDIA MANAGEMENT SYSTEM
#2 TOOL LEARN FROM EXTRA 21 E-BOOKS & VIDEOS
#3 TOOL Get Snapchat Marketing Video Training

Module 26 : WhatsApp Business Marketing

How to use WhatsApp for Business? how to sync your mobile and create Auto messages via the platform? Creating personalized business for Auto-generation and more.

Module 27 : Quora Forum Marketing & Ads

Creating a Marketing Plan on Forums. Learn to create ads on Quora and target your relevant Audience with keywords, location, and Topics.

Module 28 : Advanced Web Design Diploma

2D Animation Work with software like

  1. Adobe Photoshop™
  2. Adobe Illustrator™
  3. Adobe In-Design™
  4. CorelDraw™
  5. Incredi Flash™

Module 29 : HTML5 Programming

  1. Structure of an HTML document
  2. Basic tags and Attributes
  3. Body, Text, IMAGE attributes
  4. Ordered/Unordered lists
  5. Tables : Cells: Spanning, Padding.
  6. Forms: Create List Box, Radio Buttons
  7. Accept input and Submit – Post

Module 30 : JavaScript

  1. Fundamental Java Scripting
  2. Functions: Defining & Calling
  3. Using Variables local, global
  4. Programming (If, While, Loops)
  5. Strings & ARRAYS, Event handling,
  6. Objects, Methods & Properties…. etc.

Module 31 : CSS Level 1-2 Cascading Style Sheets

  1. CSS different types of method
  2. HTML Style
  3. Class Style
  4. DIV Style
  5. Group Style
  6. Different link style

Module 32: Adobe Dreamweaver

  1. Hyperlinks: Internal & External Linking
  2. Email Linking & Anchor Linking
  3. Linking (Image Hyperlinks)
  4. Rollover Image with Rollovers & links
  5. Using the Site Window
  6. Import an existing site
  7. Using a form to collect data,
  8. Create a library item
  9. Use Behaviors and Styles
  10. Apply a template Web page
  11. Use Behaviors & Timelines

Module 33 : Web Graphics: Photoshop

Adobe Photoshop Image Editing : Retouch, Manipulate and Enhance Designs/ Logos, Image Editing, Resolution, Correction, Saturation, Tool Box, Navigator, Info, Option, Swatches, Brushes, Layers: Adding, Merge, Duplicating, Rotate Filters: Built-in Effects Blur,Twirl, Stain, Emboss, Spotlight, Fire, Embossed…etc. Retouching, Colouring,Creating Backgrouds, Buttons, LIVE PROJECTS: Image Mixing, Re-touching, Layering, WEB Buttons, Backgrounds, Img touch ups

Module 34 : Webs Animation – Incredi-Flash

Creating Images with exciting Animation, The Flash Work Environment, The Stage & Timeline, Symbols & Instances, Motion Tweening, Shape Tweening, Library Window, and color mixer window, Blast effect & Ripples effect.

Module 35 : Web Utilities & Tools: 3D Xara

Positioning, Rotating, Sizing,3D Extrude, Bevel, Altering Lights, Creating Animated GIF / AVI

Module 36 : 2D Gif Animation

  1. Animation Wizard to create GIF
  2. Adjusting Colour, Special Effects
  3. Attributes- Menu, Commands, Creating Ads.

Module 37 : Web Publishing

  1. File upload facility & url submission
  2. Site verification & domain registration
  3. Managing control panel& web hosting

Module 38 : Morphing Digital Video

  1. Makes Digital Movies, 2D Movies
  2. Transforms an Image to another image

Module 39 : Cpanel & Web Hosting

How to take a hosting plan, Hosting Domains on Cpanel, Using Cpanel to Create EMAIL’s of your domain, Hosting Multiple Domains on Server, Pointing Name Servers to the domains, How to Start your Business, Live Domain Registration, Complete hosting

Module 40 : Graphic Design Diploma

Professional Garphics Design Diploma for the Students of Digital Marketing to help them stand out among all the digital marketers with editing skills.

Module 41 : Adobe Illustrator

Using the workspace, Learning essential skills, Shapes, Colors, Using the drawing tools, Additional color option, Adding and formatting text, Layers, Effects & transparency, Advanced blending techniques

 

Module 42 : Adobe In-Design

Exploring InDesign Environment, Format paragraphs with styles, Creating Special Effects, Managing Graphics, Drawing, Importing data

 

Module 43 : CorelDraw

Working with Bitmaps, Text Special Effects in CorelDraw, Text, and Paragraph, Working with Shapes, Working with Objects.

 

Module 44 : Master Photoshop

Retouch, Manipulate and Enhance Designs/ Logos, Image Editing, Resolution, Correction, Saturation, Tool Box, Navigator, Info, Option, Swatches, Brushes.

 

Module 45 : Graphic ISO2001 Certification

Graphics effectively communicate, Visual presentations of information. Create your own graphic for clients and Social media. Diploma in Graphic Design Certification

 

Module 46 : Microsoft Excel

  1. Spreadsheet basics
  2. Creating, editing, saving and printing spreadsheets
  3. Modifying worksheets with color & auto formats
  4. Graphically representing data: Charts & Graphs
  5. Speeding data entry: Using Data Forms
  6. Data Menu, Subtotal, Filtering Data
  7. Formatting worksheets
  8. Securing & Protecting spreadsheets
  9. Forecast Sales

Module 47 : Advanced Excel

  1. Formulas for sheet referencing & Function :VLOOKUP, HLOOKUP
  2. Age Calculation, linking Sheets,
  3. Nested IF Function: Multiple IF’s
  4. Logical Function: IF, AND, OR, NOT
  5. Scenario Manager
  6. Date Functions
  7. Consolidation of Data
  8. Data Validation

 

Module 48 : Excel Macros

  1. Create Functions & Procedures
  2. Design & Create reports
  3. Understanding Security Levels
  4. Function and Subroutine
  5. Calling function in other workbook
  6. Relative & Absolute Macros
  7. Recording Macros
  8. Variables, Data types & Constants
  9. Arrays, Object Variables
  10. Conditional structures (If Then, Select Case)

 

Module 49 : Corporate Excel Certification

  1. Performing complex calculations
  2. Organizing and analyzing large volumes of data
  3. Advanced Formatting
  4. Formatting & customizing Pivot tables
  5. Using external data sources

Module 50 : Influencer Marketing

What is Influencer Marketing? A form of marketing in which focus is placed on influential people rather than the target as a whole. It identifies the individuals that have influence over potential customers, & Orients Marketing activities.

Module 51 : Mobile Website Creation

Responsive mobile websites. Learn to visually edit content inline and publish without technical skills. Google’s mobile friendly drive, which will rank mobile capable websites higher in search results.

Module 52 : Content Writing Diploma

  1. Learn to write Headlines, Blogs, Engaging Content, SEO Copywriting, Emails
  2. Manage Content Marketing Planning
  3. Viral & Social Media Content Tricks
  4. Write for Blogs, Websites
  5. Write Engaging Post on FB
  6. Online Marketing tricks
  7. 5 Content Writing Books

Module 53 : CWC Basics Content Writing

  1. Building Confidence and Technique for Non-Fiction Writing
  2. Principles of Great Non-Fiction Writing
  3. 10 Writing Exercises
  4. Creating & writing sets for List
  5. Processes & Principles of writing
  6. Story Telling Techniques
  7. Perspectives & Giving information

Module 54 : Crucial Content Tools

Content writing tools will guide you through the many content marketing technologies and tools available to find the best for your needs.

  1. Copywriting types you can use
  2. Researching our competition
  3. How to convert leads into customers?
  4. Understanding the importance of proving the solution
  5. Showing the benefits vs features
  6. How to show your credentials with high impact?

Module 55 : CWS Writing for Blogs

  1. Copywriting types you can use
  2. Researching our competition.
  3. How to understand the headline?
  4. How to understand the sub-headline?
  5. Understanding the importance of proving the solution
  6. Showing the benefits
  7. How to show your credentials with high impact?

Module 56 : Headline Strategies Skills

  1. Writing magnetic headlines
  2. How to get your customers to DO something?
  3. Testimonials and case studies
  4. The pre-requisite for writing mind-reading
  5. Trust building sales copy
  6. “Fear” of missing out – Scarcity factor
  7. “Value stacking” for improving conversion – Bonuses
  8. Writing that makes your customers buy NOW

Module 57 : White Paper & Case Studies

What is White Paper? The purpose of creating these white papers is to release information to your potential clients about subjects of their interest. A white paper’s purpose is to keep its client focused. Your clients would rather not be advertised to by your company but otherwise informed.

  1. Construction of a White paper
  2. Layout & Body of White paper.
  3. Placement of Call to Action.
  4. Do’s and Don’ts for Writing a White Paper.

Module 58 : CWC High Converting Emails

  1. Injecting “power words” & phrases into your email copy
  2. Using specifics & numbers
  3. Using intrigue and curiosity
  4. The power of questions – the “Cliffhanger effect”
  5. Start with a strong opening
  6. Write with excitement & emotion

Module 59 : E-commerce Product Description

  1. Content Marketing on various platforms
  2. Promoting & Marketing Articles
  3. Writing Product Descriptions for Products & Services for E-commerce Websites
  4. Giving your customers reasons to buy
  5. Product Descriptions that Boost Conversions
  6. Simple Ways to Write Product Descriptions that Sell & Convert Sales
  7. How to market yourself, Where to get Freelancing work from?
  8. Two Steps to making money from the blog
  9. 5 really Useful links for your writing

Module 60 : CWC SEO Copywriting

  1. SEO Copy Writing for Websites, Blogs, Landing Pages,
  2. Search Engine Optimization for your Content
  3. Keyword Research & Planner
  4. Elements of SEO Copywriting
  5. Keyword Research for Content Creation
  6. Pre-sites, on-site & Off-site Activities
  7. Promoting & Marketing Articles, Social Media Integration

Module 61 : Facebook Engagement Skills

  1. Top tips to improve engagement
  2. Induce people to engage in your content
  3. Case studies of Facebook engagement
  4. Ways to interact with your audience
  5. Promoting & Marketing Articles
  6. Social Media Integration

Module 62 : Assignments & Worksheets

  1. Learn WordPress blogging
  2. Build your own blog
  3. Live assignments
  4. Viral content tips & tricks
  5. Get: High converting tool to write headlines
  6. 10 writing exercise

Module 63 : SEO Copywriting

  1. SEO Copy Writing for Websites, Blogs, Landing Pages,
  2. Search Engine Optimization for your Content
  3. Keyword Research & Planner
  4. Elements of SEO Copywriting
  5. Keyword Research for Content Creation
  6. Pre-sites, on-site & Off-site Activities
  7. Promoting & Marketing Articles, Social Media Integration

Module 64 : Advanced WordPress Diploma

This course concentrates on how to build your website using WordPress without any programming or design experience. On completion of this course you will be able to:

  1. Download and install WordPress
  2. Configure templates and install new templates
  3. Use plugin and widgets
  4. Managing and editing features
  5. Website vs Blog
  6. Creating WordPress blog or website

Module 65 : Manual WordPress Installation

  1. Installing WordPress Using The C-Panel
  2. Manual Installation Of WordPress
  3. A First Look At WordPress
  4. Logging In To The WordPress Admin Area
  5. Using The WordPress Dashboard
  6. A Quick Tour Of The WordPress Admin Options
  7. Previewing Your Website

 

Module 66 : WordPress-Advanced

  1. What Is WordPress?
  2. Installing WordPress
  3. WordPress Themes, Widgets & Menu
  4. Creating Pages
  5. Images & WordPress
  6. Creating A New Post
  7. Plugins
  8. Backup Plugins
  9. WordPress & SEO
  10. E-Commerce Website
  11. Speeding Up Your WordPress

Module 67 : Hosting & Theme Installation

  1. Installing WordPress Themes
  2. Domain names & Website
  3. Hosting Setting up a domain name URL,
  4. Hosting & email
  5. Installing WordPress
  6. Using the C-Panel
  7. WordPress Admin area
  8. Adding Plugins, Widgets
  9. Speeding up WordPress

Module 68 : 100+ Plugins

  1. Installing plug-ins
  2. Ten recommended plug-ins for WordPress websites
  3. SEO plugins, installing a slider plugin
  4. Slider plugins for pages, posts, and pictures
  5. Customizing sliders
  6. Contact form plugins, using form plugins
  7. Anti-spam measures (using captcha)
  8. Calendar plugins
  9. Using & configuring calendar plugins
  10. Using YouTube plugins

Module 69 : Syncing & Setting PayUmoney

  1. Creating Payment Gateway
  2. Inserting custom characters and symbols
  3. Draft vs. publishing
  4. Editing existing pages
  5. Assigning Admin options

 

Module 70 : Diploma in Video Editing

How a powerful tool for professional digital video editing designed for video professionals, online media personnel. its elegant interface and superb editing tools, you can work with complete efficiency, control, and flexibility to produce broadcast-quality movies for video, multimedia, and the Web. Multimedia presentations on any subject. Video Editing with special effects.

 

Module 71 : Mobile App Creation

Make your own mobile app for your business, compatible with iPhone, Android. Add on Videos, Inquiry forms, Call buttons Connect Social Media links & blogs to your app We will teach you through a process of choosing what kinds of functions & features you want in your app. Learn how to sharing, blog feeds, Twitter, YouTube videos, Events calendars, Live chat etc. Learn How to publish your App to Google Play & Apple stores

Module 72-73 : Certification

  1. GOOGLE Ads -2 Certification
  2. CDMP Exam
  3. GOOGLE ANALYTICS
  4. ADMD Certification

Module 74 : SET of 10 Books & Manuals

Get 10 Highly researched Printed Books & Manuals
ADMD – Web Designing – WordPress – Content Writing
Traffic Generation -Social Media Tactics- Affiliate Marketing
Video Marketing Secrets …etc

 

Module 75 : INTERNSHIP – JOB Exp.

Get 2 Months Work Experience working for an Expert Team
Mentor – On Job Training – Goals – Skill Development
LETTER OF EXPERIENCE issued on Successful Completion

Register DMTI - Digital Marketing Course

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