Master Diploma in Digital Marketing, Web & Graphic
Modules 1- 43. Special Offer $ 2005 only
Module 1 : SEO Search Engine Optimz
- On-Page Optimization
- Keyword Research
- Sitmap, Robots …etc.
- Off-Page Optimization
- Directory Submission
- Article / Press Submission
- ORM Online Reputation Management
- Google Webmaster Tools
Module 2 : Social Media Marketing
- Facebook Marketing
- Facebook Analytics
- Mobile App Marketing
- Linkedin Advertisements
- Twitter Marketing, Ads..etc.
- YouTube Adv, Mktg, Campaigns
- YouTube Analytics
- Google Plus
- SlideShare
- Periscope
Module 3 : Google ADWORDS
- PPC Traning
- Setup PPC Campaign
- Search Network
- Display Network Campaign
- What is Keyword research ?
- Create effective AD Groups
- What is imp of Landing page
- What is Bidding
- Merchandising Products
- Video Promotions
- Mobile Marketing
- Importance of Quality Score
- Campaign Performance report
- Google Certification Exam Guidance
Module 4 : Advanced Adwords MCC
- MCC (My Client Centre), LINKING EXISTING ADWORDS WITH MCC : MERCHANT CLIENT CENTRE, CAMPAIGN PERFORMANCE REPORTS. Large advertisers with more than one AdWords account, Third parties such as: Agencies, Search engine marketers (SEMs), Automated bid managers (ABMs) HOW TO CREATE A MANAGER ACCOUNT, HOW TO LINK & UNLINK TO AN ADWORDS ACCOUNT OR MANAGER ACCOUNT. Inviting users to your account, Managing account access levels, Managing your account structure, Creating an optional login AdWords account.
Module 5 : Remarketing/Conversion
Module 6 : Google Analytics
- Web Analytics
- Reports & Interface
- Auto Emailing Report
- Advertising Analytics
- Webmaster Tools Analytics
- Conversion Tracking
- Goals
- Calculating ROI
- Custom Reporting
Module 7 : Affiliate Marketing
- Get paid for Leads
- Bring Potential customers
- Google Adsense
- Being Flipkart, Amazon affiliates
- Setting up Monetization
- Adding Affiliate to your website/blog
- Make money online
Module 8 : Google AdSense
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Google AdSense – Monetization Google AdSense Why is the internet biggest source of information? Do you think that people just publish a blog or provide piece of information for nothing? A platform by Google through WHICH YOU CAN EARN MONEY BY PLACING ADS ON YOUR BLOG/WEBSITE. LEARN TO MAKE MONEY VIA ADS with GOOGLE ADSENSE
Module 9 : Email Marketing
EMAIL MARKETING Electronic marketing is directly marketing a commercial message to a group of people using email. Create Attractive & Creative Newsletters with Various Themes. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Module 10 : Mobile Marketing
MOBILE MARKETING industry is booming. Specific, Measurable, Achievable, Realistic and Timely. PPC is largely results driven, making clear goal setting and documentation mission critical. Adwords mobile marketing and PPC strategy must align with your greater business goals. A few examples of PPC goals are increasing clicks to your website, improving click conversions. Marketing on Mobile apps is a very important marketing tool that you are taught. You learn to market on android as well as IOS platform .
Module 11 : ORM Online Reputation Mg
ORM – stands for ONLINE REPUTATION MANAGEMENT : ORM basically influences the reputation of an individual’s or business’s. The advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. You learn how to remove and over lap the negative complaints or using SEO tactics to influence results and much more
Module 12 : Google WEBMASTER Tools
- Search Console
- What is Webmaster Tools
- Site working on Search Console
- Refine personal and site settings
- Manage and monitor your site
- Search Traffic
- Google Index
- Crawl & Fetching your site
- Submitting your verification code
- Testing Robot.txt & Sitemaps
- Security – Check for errors
Module 13 : Digital Marketing Strategies
- How to Start a Digital Marketing Agency
- Where do I get my clients from, places and areas to look for ?
- Approach and Strategies to Convert your prospective clients
- How to Pitch to your clients, prove Digital Marketing is superior
- Target Oriented Marketing – Impress with Analytics
- Business Extensions with Upsell & Selling multiple products
Module 14 : Content Marketing Infographic
CONTENT MARKETING with INFOGRAPHCIS: Infographics are a visually compelling communication medium that done well can communicate complex data ! Why Infographics for your Content Marketing Strategy ? Cause most of the Infographics tend to get viral and help in search engine ranking . An Infographic that is linked and compelling by its nature will drive traffic to your website and blog as people “share” & “click”.
Module 15 : Hashtag Viral Marketing
- How to Use Hashtags for Your Business
- Find Hashtags Related to the Main Keyword
- Research Trending Hashtags
- Hashtags on Facebook & Twitter to generate traffic
- Track Your Hashtag Impact
- Tools to Detect Hashtag strength
- Track your Hashtag Impact
Module 16 : List building Techniques
- How To Design Your Squeeze Page For Maximum Conversions
- Split Testing Your Squeeze Pages
- Setting Up Your Broadcast Schedule
- Launching Your List Building Campaign
Module 17 : Creating a BLOG
- Steps to Blog Marketing Success
- Create your Blog – Focus on your Business Details
- Customize your Blog – Be professional
- Create the about page – So people may trust you
- Posting – Getting the word out. Marketing tools – Using them
Module 18. AFFILIATE Marketing
Module 19 : Whatsapp Digital Marketing
- Whatsapp Marketing for Business
- Communicate better using texts, images, audio and video
- Increase audience engagement
- Reinforce credibility by providing immediate customer support
- Build long-term-relationships & create loyal brand advocates
- Evoke prompt customer response by proper CTA utilization
Module 20 : Live Streaming
- Learn to use Live Streaming for Online Branding
- Configuring Broadcast settings
- Different types of Broadcast
- Create a Scope
- Promote & Interact with your Viewers
Module 21 : Lead Generation Business
Converting Leads online & targeting them into Paying Customers
by creating Specific Landing pages, High Converting pages
- How To Create Your ‘Bribe’ Offer
- How To Create A High Converting Landing Page
- Joining Give Away Events
- Adding Your Offer To Other People’s Thank You Page
- Ad Swaps – from third party sites
Module 22. FREELANCING Techniques
- Freelancing Basics
- Freelancing Websites
- Best Practices for Freelancing
- Applying for Online Jobs
- Forums Accepting Payments online
Module 23. Design Graphics
- Graphics effectively communicate
- Visual Presentations
- Learn to Create Graphics for clients
Module 24. Landing Page Techq
- Acquiring Stunning Landing Pages
- WordPress Themes
- CTA Placement & Optimization.etc.
Module 25. GOLD SUBSCRIPTION
Online Digital Library “Gold” Subscription Videos, +25 Modules or Cover missed lectures *WORTH Rs. 9550
Module 26 : Top 5 Marketing Tools
#1 TOOL Learn SOCIAL MEDIA MANAGEMENT SYSTEM
#2 TOOL LEARN an Image Editing Program
#3 TOOL Create Professional looking Visiting Card, Gift Coupons.etc.
#4 TOOL Make beautiful and professional World class Videos
#5 TOOL Learn to Create Quotes & Attract Customers
*Bonus Training are of Limited validity as per institute discretion
Module 27 : Web Designing Diploma
- Web Programming : HTML
- Structure of an HTML document
- Basic tags and Attributes
- Body,Text, IMAGE attributes
- Ordered/Unordered lists
- Tables : Cells: Spanning,Padding.
- Forms: Create List Box, Radio Buttons
- Accept input and Submit – Post
Module 28 : Java Script & CSS
- Functions : Defining & Calling
- Using Variables local, global
- Programming(If,While, Loops)
- Strings & ARRAYS, Event handling,
- Objects, Methods & Properties
- CSS : Cascading Style Sheets
Module 29 : Adobe Dreamweaver
- Hyperlinks: Internal & External Linking
- Email Linking & Anchor Linking
- Linking (Image Hyperlinks)
- Rollover Image,
- with Rollovers & links
- Using the Site Window
- Import an existing site
- Using a form to collect data,
- Create a library item
- Use Behaviors and Styles
- Apply a template Web page
- Use Behaviors & Timelines
Module 30 : Web Graphics: Photoshop
Adobe Photoshop Image Editing : Retouch, Manipulate and Enhance Designs/ Logos, Image Editing, Resolution, Correction, Saturation, Tool Box, Navigator, Info, Option, Swatches, Brushes, Layers: Adding, Merge, Duplicating, Rotate Filters: Built-in Effects Blur,Twirl, Stain, Emboss, Spotlight, Fire, Embossed…etc. Retouching, Colouring,Creating Backgrouds, Buttons, LIVE PROJECTS: Image Mixing, Re-touching, Layering, WEB Buttons, Backgrounds, Img touch ups
Module 31 : Web Animation
1. GIF ANIMATION
Animation Wizard to create GIF
Adjusting Colour, Special Effects
Attributes- Menu, Commands
Creating Ads.
2. 3D XARA
Positioning, Rotating, Sizing,
3D Extrude, Bevel, Altering Lights
Creating Animated GIF / AVI
3. MORPHING
Makes Digital Movies, 2D Movies
Transforms an Image to another image
Module 32 : Website Publishing
- UPLOADING The Website:
- File Upload Faciltiy
- URL SUBMISSION TO DIFFERENT SEARCH ENGINES
- SITE Verification
- Domain Registration
- Managing CONTROL PANEL
- WEB HOSTING
Module 33 : WEB Utilities
- LIVE CHAT & Dashboard
- Form Posting to various emails
- Template Selection Web Sites
- Visitor Counter
- LightBox Effects Photo Gallery
- VIDEO Gallery
- WOW-Sliders
Module 34 : Social Plugins
- Google Maps
- Google Language Translation
- YOU-Tube Video’s
- FACEBOOK Feeds
- TWITTER Feeds
- Linkedin Plugins
Module 35 : WordPress Level 1,2
- WORDPRESS COURSE OVERVIEW
This course concentrates on how to build your website using
WordPress without any programming or design experience.
On completion of this course you will be able to:
– Download and install WordPress
– Configure templates and install new templates
– Websites vs. Blogs – Creating WordPress blog or website
– Learn to use Plug-ins and Widgets
– Managing and Editing features
Module 36 : Advanced WordPress
- ADVANCED WORDPRESS
– Post vs. pages – WordPress Themes – WordPress Plug-ins – Widgets
– Domain names & website hosting – Setting up a domain name URL
– Setting up website hosting & email – Installing WordPress C-Panel
– Logging in to the WordPress Admin area, – WordPress Dashboard
– Creating pages / page title and body text – WordPress toolbar
– Inserting custom characters and symbols – Draft vs. publishing
– Editing exiting pages /- Deleting pages – Assigning Admin options
Module 37 : How to Sell on Ecommerce
HOW DOES ECOMMERCE IN INDIA WORK ?
How to register a Company on major Ecommerce portals
How to upload your products on Ecommerce portals
Financial aspects of selling through Ecommerce portals
Become a third party advisor/facilitator for clients who want to
sell on Flipkart/Amazon/Snapdeal etc.
Module 38 : Mobile App Creation
Make your own mobile app for your business, compatible with iPhone, Android. Add on Videos, Inquiry forms, Call buttons Connect Social Media links & blogs to your app We will teach you through a process of choosing what kinds of
functions & features you want in your app. Learn how to sharing, blog feeds, Twitter, YouTube videos, Events calendars, Live chat etc. Learn How to publish your App to Google Play & Apple stores
Module 39 : Content WRITING
CONTENT WRITING – HOW , WHAT and WHERE
KICK-START CONTENT WRITING
– Building Confidence & Technique for Web Copy
– The Four Principles Of Great Non-Fiction Writing
– 10 Writing Exercises
– Creating writing sets for List
– Processes & Principles of writing
– Story Telling Techniques
– Perspectives & Giving information
Module 40 : Content MARKETING
CONTENT MARKETING
1. What is Content Marketing ?
2. Why Is Content Important Now?
3. What Kind of Content Are You?
4. Content That Entertains
5. Content That Informs and Educates
6. Providing Utility
7. Content Curation and Aggregation
8. Finding a Voice , A Face
9. Digital Content Channels
Module 41 : FREELANCING Techniques
Where to get Freelancing Work from ?
2. Finding Clients, Various Online Platforms
3. Forums Find Jobs, Using Websites
4. Different Strategies finding work
5. Important Considerations
6. Learn to be a FACILITATOR for E-Commerce Clients
Module 42 : Speedy Courses – Subscription
Access to over 30+ Modules of Speedy Courses https://www.speedycourses.net
Which will enhance your Digital Marketing Skills even more –
- Brand Authority
- Pay per Click
- Blog Authority
- Facebook Remarketing
- Social Media Marketing Authority
- Advance Youtube Marketing
TOTAL OF 30+ COURSES: ACCESS FOR 1 YEAR Click to Find out
Module 42 : SET of 10 Books & Manuals
Get 10 Highly researched Printed Books & Manuals
ADMD – Web Designing – WordPress – Content Writing
Traffic Generation -Social Media Tactics- Affiliate Marketing
Video Marketing Secrets …etc
INTERNSHIP – JOB Exp.
Get 2 Months Work Experience working for an Expert Team
Mentor – On Job Training – Goals – Skill Development
LETTER OF EXPERIENCE issued on Successful Completion