Module 1 : SEO Search Engine Optimz
- On-Page Optimization
- Keyword Research
- Sitmap, Robots …etc.
- Off-Page Optimization
- Directory Submission
- Article / Press Submission
- ORM Online Reputation Management
- Google Webmaster Tools
Module 2 : Social Media Marketing
- Facebook Marketing
- Facebook Analytics
- Mobile App Marketing
- Linkedin Advertisements
- Twitter Marketing, Ads..etc.
- YouTube Adv, Mktg, Campaigns
- YouTube Analytics
- Google Plus
- SlideShare
- Periscope
Module 3 : Google ADWORDS
- PPC Traning
- Setup PPC Campaign
- Search Network
- Display Network Campaign
- What is Keyword research ?
- Create effective AD Groups
- What is imp of Landing page
- What is Bidding
- Merchandising Products
- Video Promotions
- Mobile Marketing
- Importance of Quality Score
- Campaign Performance report
- Google Certification Exam Guidance
Module 4 : Advanced Adwords MCC
- MCC (My Client Centre), LINKING EXISTING ADWORDS WITH MCC : MERCHANT CLIENT CENTRE, CAMPAIGN PERFORMANCE REPORTS. Large advertisers with more than one AdWords account, Third parties such as: Agencies, Search engine marketers (SEMs), Automated bid managers (ABMs) HOW TO CREATE A MANAGER ACCOUNT, HOW TO LINK & UNLINK TO AN ADWORDS ACCOUNT OR MANAGER ACCOUNT. Inviting users to your account, Managing account access levels, Managing your account structure, Creating an optional login AdWords account.
Module 5 : Remarketing/Conversion
Module 6 : Google Analytics
- Web Analytics
- Reports & Interface
- Auto Emailing Report
- Advertising Analytics
- Webmaster Tools Analytics
- Conversion Tracking
- Goals
- Calculating ROI
- Custom Reporting
Module 7 : Mobile Marketing
MOBILE MARKETING industry is booming. Specific, Measurable, Achievable, Realistic and Timely. PPC is largely results driven, making clear goal setting and documentation mission critical. Adwords mobile marketing and PPC strategy must align with your greater business goals. A few examples of PPC goals are increasing clicks to your website, improving click conversions. Marketing on Mobile apps is a very important marketing tool that you are taught. You learn to market on android as well as IOS platform .
Module 8 : Google AdSense
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Google AdSense – Monetization Google AdSense Why is the internet biggest source of information? Do you think that people just publish a blog or provide piece of information for nothing? A platform by Google through WHICH YOU CAN EARN MONEY BY PLACING ADS ON YOUR BLOG/WEBSITE. LEARN TO MAKE MONEY VIA ADS with GOOGLE ADSENSE
Module 9 : Email Marketing
EMAIL MARKETING Electronic marketing is directly marketing a commercial message to a group of people using email. Create Attractive & Creative Newsletters with Various Themes. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Module 10 : ORM Online Reputation Mg
ORM – stands for ONLINE REPUTATION MANAGEMENT : ORM basically influences the reputation of an individual’s or business’s. The advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. You learn how to remove and over lap the negative complaints or using SEO tactics to influence results and much more
Module 11 : Google Webmaster Tools
- Search Console
- What is Webmaster Tools
- Site working on Search Console
- Refine personal and site settings
- Manage and monitor your site
- Search Traffic
- Google Index
- Crawl & Fetching your site
- Submitting your verification code
- Testing Robot.txt & Sitemaps
- Security – Check for errors
Module 12 : Digital Marketing Strategies
- How to Start a Digital Marketing Agency
- Where do I get my clients from, places and areas to look for ?
- Approach and Strategies to Convert your prospective clients
- How to Pitch to your clients, prove Digital Marketing is superior
- Target Oriented Marketing – Impress with Analytics
- Business Extensions with Upsell & Selling multiple products
Module 13 : Content Marketing Infographic
CONTENT MARKETING with INFOGRAPHCIS: Infographics are a visually compelling communication medium that done well can communicate complex data ! Why Infographics for your Content Marketing Strategy ? Cause most of the Infographics tend to get viral and help in search engine ranking . An Infographic that is linked and compelling by its nature will drive traffic to your website and blog as people “share” & “click”.
Module 14 : Affiliate Marketing
- Get paid for Leads
- Bring Potential customers
- Google Adsense
- Being Flipkart, Amazon affiliates
- Setting up Monetization
- Adding Affiliate to your website/blog
- Make money online
Module 15: Create WordPress Website
- Personalize your brand & Customize your site
- Have control over the look and feel of your website
- Change its layout, colors, and content
- No design skills needed, Choose from hundreds of gorgeous website templates
- Create Professional Responsive & Mobile Website.
Module 16 : Freelancing
- Freelancing website, Best Practices
- Registering on Freelancing Websites
- Applying for Online Jobs
- Forum promotions, Accepting Payments
Module 17 : Creating a BLOG
- Steps to Blog Marketing Success
- Create your Blog – Focus on your Business Details
- Customize your Blog – Be professional
- Create the about page – So people may trust you
- Posting – Getting the word out. Marketing tools – Using them
Module 18. Webinar Marketing
- Webinar Marketing & Benefits
- Logistics, Direct Interaction
- Launch feedbacks, Webinar Platforms
- Webinar Tools & Services
- Guidelines to Successful Webinar
- Advantages of Webinar Marketing
Module 19. Media Buying & Selling
Media Buying & Optimization. Programmatic Media Buying & service providers. Media buying campaigns with Steps.
Module 20. Landing Page Techq
- Acquiring Stunning Landing Pages
- WordPress Themes
- CTA Placement & Optimization.etc.
Module 21. Lead Generation
- How to Create your ‘Bribe’ Offer
- How to Create a High Converting Page
- Joining Give Away Events
- Adding your Offer to Thank You Page
- Ad Swaps – from third party sites
Module 22. DIGITAL SUBSCRIPTION
Access to Online Digital Library “GOLD” 3 Month Subscription. Online Videos to learn WhatsApp, E-commerce, Snapchat, etc
Module 23. Design Graphics
Graphics effectively communicate visual presentations for information. Learn to Create Graphics for clients & social media.
Module 24. Video Creation
Make Beautiful Video, Online, easily. How to make travel movies, wedding movies, promo ads, professional quality videos.
Module 25 : Top 5 Marketing Tools
#1 TOOL Learn SOCIAL MEDIA MANAGEMENT SYSTEM
#2 TOOL LEARN an Image Editing Program
#3 TOOL Create Professional looking Visiting Card, Gift Coupons.etc.
#4 TOOL Make beautiful and professional World class Videos
#5 TOOL Learn to Create Quotes & Attract Customers
*Bonus Training are of Limited validity as per institute discretion
Module 26: Microsoft Excel
Spreadsheet Basics, Creating, editing, Saving & Printing Working with Functions & Formula. Graphically representing. Data: Charts & Graphs. Analyzing Data: Data Menu, Subtotal, filtering data. Relative & Absolute Functions. Sum, IF, Avg formula, Formatting worksheets, securing & protecting spreadsheets. Working on Over 10+ Projects. Using Date & Time Functions, forecast Sales, Professional Formatting for Excel Worksheets with borders & Shading.
Module 27 : Web Graphics: Photoshop
Adobe Photoshop Image Editing : Retouch, Manipulate and Enhance Designs/ Logos, Image Editing, Resolution, Correction, Saturation, Tool Box, Navigator, Info, Option, Swatches, Brushes, Layers: Adding, Merge, Duplicating, Rotate Filters: Built-in Effects Blur,Twirl, Stain, Emboss, Spotlight, Fire, Embossed…etc. Retouching, Colouring,Creating Backgrouds, Buttons, LIVE PROJECTS: Image Mixing, Re-touching, Layering, WEB Buttons, Backgrounds, Img touch ups
Module 28 : Mobile App Creation
Make your own mobile app for your business, compatible with iPhone, Android. Add on Videos, Inquiry forms, Call buttons Connect Social Media links & blogs to your app We will teach you through a process of choosing what kinds of
functions & features you want in your app. Learn how to sharing, blog feeds, Twitter, YouTube videos, Events calendars, Live chat etc. Learn How to publish your App to Google Play & Apple stores
Module 29 : Headline Formula's CTR
- Threat Headlines – What keeps Your Readers up a Night?
- Popular Headlines – Promising your Readers a Simpler Life
- Formula Headlines – Riding on the back of a Famous Brand
- Mistake Headlines – Irresistible Teasers from the Masters
- How to Headline Formula’s that never cease to get clicked
Module 30: Advanced Excel
- Creating Functions & Formulas for sheet Referncing
- HLOOKUP, VLOOPUP Functions
- Basic of Creating MACRO’s
- Logical Functions – IF, AND, OR, NOT
- Pivot Tables, COUNTIF, Linking Sheets
Module 31 : HTML Programming
Text & tag attributes, Headings, Font, Ordered and Unordered Lists, Blockquote, HyperLinks, Sound, Alignment of images & Mapping, Tables.
Module 32: Influencer Marketing
A form of marketing in which focus is placed on influential people rather than the target market as a whole.
Module 33: GIF Animation
Animation, Create GIF, Adjusting Colour, Special Effects, Attributes Menu, Commands, Creating ads, banner, and images.
Module 34: Copywriting Strategies Web
SEO for your Content, Elements of SEO Copywriting, Keyword Research for Content Creation
Module 35: Writing Principles
Creating & writing sets for List, Processes & Principles of writing, Story Telling Techniques
Module 36: Mobile Website Creation
Learning to create a Mobile-friendly website without programming knowledge, Live & Practical Session
