{"id":1720,"date":"2017-08-31T03:49:28","date_gmt":"2017-08-31T03:49:28","guid":{"rendered":"https:\/\/dmti.co.in\/?p=1720"},"modified":"2017-08-31T03:53:22","modified_gmt":"2017-08-31T03:53:22","slug":"google-wants-modern-approach-seo-controversial-article","status":"publish","type":"post","link":"https:\/\/dmti.co.in\/dmti.co.in\/digitalmumbai\/google-wants-modern-approach-seo-controversial-article\/","title":{"rendered":"What Google Wants ? A Modern approach to SEO – A Controversial Article"},"content":{"rendered":"

Modern Approaches to SEO – Get to know what\u00a0G<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e<\/span>\u00a0wants<\/span><\/span><\/strong><\/h2>\n

Keyword research is still useful for example but we now know that G<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e<\/span>\u00a0<\/span>doesn\u2019t want us to overly stuff our website with those search terms.<\/strong> Instead, the recommendation hovers at around 1-2% keyword density.<\/strong> <\/em>If you write a long article and include the search term a few times, then that should be enough as long as it\u2019s also in your code a little, or in your file name.<\/p>\n

It\u2019s also worth noting that G<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e<\/span>\u00a0<\/span><\/span><\/strong>looks for keywords in specific places in your content and gives those extra-value.<\/strong> G<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e<\/span>\u00a0<\/span><\/span><\/strong><\/em>will consider it a strong sign if your keywords are used in your headers, or in the first paragraph of your content. G<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e<\/span>\u00a0<\/span><\/span><\/strong>also looks for synonyms though and related language \u2013 which is something that we\u2019ll discuss more in future.<\/p>\n

And Go<\/span>o<\/span>gl<\/span>e<\/span> no longer cares how many links you can get<\/strong><\/em><\/span> \u2013 it cares far more about how high quality those links are.<\/span> If your links are from lots of highly trusted websites, then you\u2019ll find it does great things for your ranking.
\nG<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e<\/span>\u00a0<\/span><\/span>is also now looking at things like bounce rates \u2013 how long someone spends on your website.<\/em><\/strong> And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes.\u00a0<\/span><\/em>And G<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e<\/span>\u00a0<\/span><\/span>is now looking at social sharing signs.<\/em><\/strong> If you have lots of \u2018+1s\u2019 from G<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e<\/span><\/strong>+ for example, then this can have a large positive impact.<\/p>\n

In short, Go<\/span>o<\/span>gl<\/span>e<\/span>\u00a0is looking for signs of quality, relevance and great design.<\/strong> <\/em>At the end of the day, G<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e\u00a0<\/em><\/span><\/span><\/strong>does not care about you as a content creator<\/em><\/span>. You are not G<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e‘s<\/span>\u00a0<\/span>customer! G<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e‘s<\/span>\u00a0<\/span><\/strong>customer is the end user who searches for a key phrase because they want to get relevant information or find the answer to a question.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modern Approaches to SEO – Get to know what\u00a0Google\u00a0wants Keyword research is still useful for example but we now know that Google\u00a0doesn\u2019t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few […]<\/p>\n","protected":false},"author":1,"featured_media":1721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[69,63,67,64,65,68,66],"_links":{"self":[{"href":"https:\/\/dmti.co.in\/dmti.co.in\/digitalmumbai\/wp-json\/wp\/v2\/posts\/1720"}],"collection":[{"href":"https:\/\/dmti.co.in\/dmti.co.in\/digitalmumbai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmti.co.in\/dmti.co.in\/digitalmumbai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmti.co.in\/dmti.co.in\/digitalmumbai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmti.co.in\/dmti.co.in\/digitalmumbai\/wp-json\/wp\/v2\/comments?post=1720"}],"version-history":[{"count":0,"href":"https:\/\/dmti.co.in\/dmti.co.in\/digitalmumbai\/wp-json\/wp\/v2\/posts\/1720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmti.co.in\/dmti.co.in\/digitalmumbai\/wp-json\/wp\/v2\/media\/1721"}],"wp:attachment":[{"href":"https:\/\/dmti.co.in\/dmti.co.in\/digitalmumbai\/wp-json\/wp\/v2\/media?parent=1720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmti.co.in\/dmti.co.in\/digitalmumbai\/wp-json\/wp\/v2\/categories?post=1720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmti.co.in\/dmti.co.in\/digitalmumbai\/wp-json\/wp\/v2\/tags?post=1720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}